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What is the main goal of search engines?

Search Engines: As we know that search engines are a method that provides us with speed and assistance in finding what we are looking for on the Internet, through keywords, we type on the search engine.

Search engines, therefore, search through their huge index of pages related to the keyword we have typed, and search results appear in less than 1 second and are ranked by the search engine's ranking criteria.

Search Engine Optimization SEO
Search Engine Optimization SEO

SEO requirements

Optimization for search engines is an ongoing process that we do to get our website to appear in the first results of search engines. This search engine optimization (SEO) process requires us to:

  1. Do detailed research on the ( Keywords ) that we will focus on in the improvement processes.
  2. To create content that includes everything, is useful and has a high value in an excellent language and answers the researcher's question.
  3. The content should be compatible with search engines.
  4. Carrying out Off-Page SEO by building valuable external links, as well as our overall technical improvements.

What is On-Page SEO and Off-Page SEO

These are two important terms that SEO specialists use to distinguish types of factors or optimization methods.

  • On-Page SEO: This involves writing search engine friendly content that takes care of site speed, headline optimization, and focuses on mobile compatibility, meta tags, and sitemap files.
  • Off-page SEO: The process of building backlinks about the popularity and reputation of the sites linking on our site, keywords being linked to from external sites, social signals, etc., which are improvements that we make outside the scope of the site itself.

Note: SEO is a fairly long-term project with long-term benefits, and the return on investment is very high; Because visits to our site are free.