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7 tools to analyze your website traffic (and that of your competitors)

7 tools to analyze your website traffic (and that of your competitors)

    If you want to measure the performance of your website, you need a statistical tool to analyze traffic.

    Your website traffic data shows you not only where your traffic is coming from, but also how visitors are engaging with it, and what marketing strategies are working best.

    It is therefore very useful to analyze this data, especially if you want to obtain:

  • more subscribers to your emails,
  • more sales for your online store,
  • more traffic in general.

    If you are wondering how many visitors your competitors are getting, or how and where your competitor is getting their traffic: you can also find out by using a tool that will analyze the traffic of a given website.

    You will therefore be able to find out about your competitors and compare your respective strategies: in the light of this information, you will have the keys to do better than them.

    In this article, we are going to take a look at some of the most popular website traffic analysis tools. Every website traffic estimation tool has useful functions, but not all provide the same.

    In this article, we will introduce you to various online tools that allow this.

7 tools to analyze your website traffic
7 tools to analyze your website traffic 

1. Semrush

    One of the most popular tools available today, Semrush, is a platform for monitoring traffic to virtually any website.

    Semrush is a complete SEO audit tool: within a rich range of features, Semrush offers a traffic analysis report, which provides data such as the estimated number of unique visitors, traffic sources, main pages, and more.

    To use Semrush, all you have to do is enter the URL of one of your competitors (or your site) and in a few seconds, you will receive an analysis of their traffic.

    Semrush makes it easy to identify metrics, such as overall monthly volume, how it has changed over the year, and the distribution of traffic by geographic location. You can also get a list of keywords driving website traffic.

    Semrush also shows you the keywords your competitors are ranking for. Based on this data and the search volume of each keyword, you can estimate the traffic that each keyword brings to your competition.

    One of the most useful tabs in Semrush is the Traffic Analysis tab. This section provides the total volume of unique visitors, the frequency of their visits, the time they spend on certain pages, the total number of page views, and even the bounce rate.

    All of this information can be used to improve your own website. Before, it was difficult to find information on competitor websites: Semrush allows you to do it with a few clicks.

The price

    Semrush has a free version (which includes a site's total organic traffic and its top five performing keywords), but if you want more details you need a premium membership, starting at $ 120 / month.

2. Ahrefs

    Ahrefs and also one of the most famous platforms on this list: it is a very popular SEO tool, used by Facebook for example.

    Ahrefs is one of the best tools available: it allows you to get an accurate estimate of the traffic of any page or website. Through the "Site Explorer" feature, which allows you to explore organic and paid traffic metrics of any website.

    Ahrefs Website Checker lets you see why your competition is ranked the way they are. Reverse engineer what works on your competitor's sites and what generates the most traffic. You can also check the traffic for each page and analyze the data to improve your growth.

    Ahrefs is a powerful web crawler that crawls billions of web pages every day and has hundreds of millions of indexed websites. This is a lot of traffic data and can really give you the information you need to drive traffic and “go after” your competition.

Ahrefs extracts a lot more information than a lot of other tools.

    You will have the opportunity to know which keywords are working best with your competition and to see how much traffic each keyword generates. By using this feature, you can not only find new keywords for your website but you can also "spy" on their ads: inspiration for yours ...

    It's not just for SEO experts either: the platform makes it easy to filter and organize data.

The price

    Ahrefs is chargeable but the trial period is affordable. Prices start at € 99 / month.


3. SimilarWeb

    A nice surprise now: SimilarWeb provides traffic information for any competitor for free!

    Similarweb is a popular traffic analyzer that can give an in-depth view of your competitor's website traffic and the places it gets traffic from.

    SimilarWeb generates very detailed reports of a website's traffic and content marketing strategy, including a description of the traffic and geographic locations of visitors.

    You get all the metrics you expect from a tool like this: page views, length of visit, traffic sources, bounce rate, etc.

    You can also find out which keywords your competitor is investing in, as well as which social media channels they get the most traffic from.

    Similarweb's “social network” aspect is its best asset. You will get a percentage of traffic according to social networks, such as YouTube, Facebook, Instagram, Twitter, LinkedIn, etc.

    In addition, the site is very easy to use in its basic functions: just type the URL of the website in the box "Analyze a website or an application" and go.

    You will be able to see which countries are visiting the website the most, the number of visitors in the last few months, but also the bounce rate, pages per visit, and the average length of visits.

    Also very handy is its comparison tool which allows you to compare two websites side by side, saving you from having to switch between two tabs.

    You can learn a lot about a demographic by knowing which social network it is from is essential if your business strategy is social media focused.

The price

    SimilarWeb allows users to get up to 3 months of web traffic data, 1 month of mobile app data, and 5 scans per month for free. If you want more, a premium version is available, the price of which is not indicated.

4. Alexa

    We had to have an Amazon-stamped product on our list, right? Alexa deserves to be there. Like Semrush, this tool can be used to analyze your site and those of the competition. Created to help brands understand the behavior of their target market to plan their strategies, Alexa has a checker that can be used for free without having to register.

    If you are new to competitive analysis, this is a risk-free choice to try. With Alexa's Website Checker, you'll learn about a website's performance through user-friendly, simple yet informative reports.

    These reports include potential keyword research capabilities, competitive analysis, information on website traffic statistics, and a comprehensive overview of the audience with keywords that may be useful for research. new keywords.

The price

    You can find a lot of information for free, but some will be blocked by a paywall.

traffic analysis
traffic analysis

5. Sitechecker

    Sitechecker is an SEO solution with a variety of tools designed to help businesses improve their search performance.

    While the "Site Monitoring", "Rank Tracker" and "Backlink Tracker" tools are all part of its paid rate plans, it offers free tools, including its "Traffic Checker", which can be used to check site traffic. Web from any domain you provide, with traffic overview, engagement, country breakdown, source traffic, and top keywords on the menu.

The price

    Pricing starts at $ 23 per month.

6. SpyFu

    SpyFu exposes the secret formula of successful competitors: you can track a domain and check every place it shows up in the search engines, every keyword it got through Google Ads, ad variations, and even the organic ranking of the last 15 years!

    SpyFu offers recommendations to help you with your SEO strategy, as well as your Google Ads campaigns.

    In addition, you can monitor your positions on Yahoo, Bing, and Google.

    You can type in your domain name and see the essential keywords that your top competitors bought from Google Ads, but you can't

    You will find plenty of features for SEO like competitor keyword analysis, multi-competitor keyword research, rank history, backlink checking, influencer marketing, and more.

The price

    SpyFu offers unlimited downloads and searches, with no contracts or obstacles. Its price is also attractive since the offer starts at $ 33 / month.

7. Website IQ

    Get detailed information about any website with Website IQ. The tool helps you with statistical reports for the last 9 years, growth charts, comparison charts, regarding social media activity, and organic keywords.

    Identify relevant leads for your website by discovering the keywords that attract visitors.

The price

    Website IQ offers a limited free version, while the Pro plan gives you more features for $ 29.95 / month. You can also opt for a tailor-made plan, depending on your needs.



    Faced with the SEO mastodons, there are still a few alternatives to analyze your traffic and that of your competitors.

    But the interpretation of the results provided by these tools can sometimes prove to be complex. To avoid any strategic mistakes and save time, you can delegate your SEO optimization to an SEO expert.