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Sitelinks: How do I display site links on Google?

Sitelinks: How do I display site links on Google?

    Do you know sitelinks? These are the links displayed below certain others in Google search results. They are intended to facilitate consultation of your site by Internet users. The choice of sitelinks, also called “site links” depends on Google's analysis of your site, in order to define shortcuts allowing Internet users to save time and quickly find the information they are looking for.

    Google does not always display them: only when it thinks they will be useful to Internet users. In addition, if your site is poorly structured and Google cannot find relevant links related to the user's search, it will not display them.

Sitelinks How do I display site links on Google?
Sitelinks How do I display site links on Google?

    For the moment, the choice of site links is automatic, and Google lets hope that one day, webmasters will be able to have their hands on this option. The pages that Google chooses for the site links are often product pages, categories, an FAQ, the contact page… The algorithm is often very relevant in its choices.

    Since sitelinks often display the most useful strategic pages and information, your prospects quickly find what they're looking for and your site benefits.

    Let's see how to get Google to display site links.

Ensure the referencing of its brand, with a unique site name

    Your brand, and your domain name , should not be too generic (unless you are a giant known worldwide as Apple of course).

    Also, if there are other sites offering the same products as you, it will be very difficult for you to distinguish yourself with Google.


    If you tell yourself that your domain is too generic, it is not advisable to change it! Indeed, you would be forced to migrate your site , and would risk losing many of your positions (temporarily or more permanently). Instead, tackle the following points to increase your chances of seeing site links.


Optimize the structure of your site

    It's a golden rule: a clear structure that can be easily interpreted by robots is the basis of good natural referencing. Sites with a confusing structure have much more difficulty positioning themselves, even with a good netlinking strategy . It makes sense: if bots can't find or understand your content, how could a user? UX and natural referencing are more than ever linked.

    For the structure of your site, keep it simple: a home page to which the main categories are attached. Manage how bots access (or not) your content, to optimize your crawl budget and tell bots which pages are really important.

Create a sitemap

    You don't have one yet? The sitemap is the plan that you submit to Google robots to help them navigate the different pages of your site. While it doesn't guarantee that all of your pages are indexed, it can help the search engine find certain deep (but relevant) pages more easily.

    If your site structure is clear, you have many other interests in submitting your sitemap to the Google Search Console.

Use structured data

    Also called "  rich snippets  ”, structured data has become a kind of holy grail: it is data formatted in specific tags perfectly understood by robots. There are all kinds of them (rating/opinion, recipe, date of an event, etc.).

    They considerably improve the understanding of your pages by the robots who can then decide to grant you the display of site links!

Take care of internal links

    Internal links are an important (and sometimes overlooked) part of SEO, and even more so for the presence of site links. The more a page is linked in the other pages of your site, the more this page will be perceived as important to Google, and its temptation to make it appear as a site link as well.

    If your pages frequently link to the "contact" page or your "about" page, chances are good that they will appear in Google site links.

Use relevant page titles

    The use of clear titles responding to a request is recommended, especially for your "hard" pages those where you address important information relating to your activity (contact, delivery). Google understands very well and could use them for your sitelinks.

    By making sure every page has an effective title, you improve your SEO and help Google choose the relevant links for its sitelinks.

    In addition, site links use the titles of your pages. Each page title should be a short description of the nature of the page.

    Can't reach the top positions in the search engines? An SEO consultant can help you by establishing an audit of your site and by implementing the actions that will allow you to gain 1st place on Google.