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8 steps explain what is seo and what is its benefit? What is SEO

What is SEO and what is its benefit? SEO is the science of improving the appearance of a website or website page in the results of free (non-paid) search engines such as Google so that it appears in the first results, by studying how search engines work and the factors affecting the ranking and improvement of search engine results, as well as treating some errors and problems with the sites. …. source Wikipedia.


what is seo
what is SEO


What is SEO and what are its benefits?

The definition of SEO is an abbreviation of the word Search Engine Optimization or preparing the site for search engines, that is, fully equipped to receive search engine spiders to publish a variety of topics over the Internet and through search engines to facilitate access to them by visitors.


This is done based on the principles determined by Google and based on the quality policies of Google and the rest of the search engines, which must be available on your site to be able to reach the best results in the results of search engines. SEO can be defined


It is also a set of foundations, principles, rules, and strategies that website owners use to improve the ranking of their sites in search engine results to get targeted visitors from search engines for free or paid to reach their sites to the first pages and results in search engines when they search by visitors for words or Topics from the heart of the specialty of your site.


SEO is always and forever the best strategy in getting targeted visitors to your site from engines for free, and that means for website owners an increase in profits and sales is very large.


What is SEO and what is its benefit to your site?

There is no doubt that the Internet user strives to surf the Internet to search either for information or for material or moral benefit, and these three things, which are common among the general Internet users, need foundations, which are browsing to search for information or browsing for financial benefit, rather than creating a website, whether it is free or paid, and morality is like celebrity sites To display their news and work.


What concerns me is the second category, the people of websites and the financial benefit, and it is the majority of Internet surfers, and for this reason, I addressed this article to them specifically by talking to apply the idea to this site on this site to see the results.


This is the site that I created for a purpose, which is to make it popular and bring more visitors and benefit from the site, which is the same idea that everyone has.


The requirements of the site we will start by defining the most important item is SEO and what is SEO   and what is its benefit and ways of publicizing the site via the Internet to bring visitors and benefit from the site, whether for the visitor with his information or the owner of the site with financial return or to put forward his ideas or publish them.


The first thing after building the site is to advertise the site through the proper SEO settings for the site, and here I chose to work on the Blogger platform as a start of work because I have some experience about it and I have previously done more than one site on the Internet and via Blogger.

 

What is SEO, how does it work, and how does SEO work for your website?

SEO is an acronym that stands for Search Engine Optimization, which is the process of optimizing your website to get targeted or unpaid traffic from a search engine results page.


In other words, SEO includes the actions you take on your site, such as making some changes to your website design - changing your template for example - or the content that makes your site more attractive to search engines.


You do this in the hope that the search engine will display your website as a top result on the search engine results page.


Although search engine optimization can get quite complicated when it comes to all the different factors that affect your ranking, the basic process is not that hard to understand. Search engines want to provide the best service to their users.


This means presenting results on search engine pages for high-quality topics, as well as relevant to what the visitor is looking for.


To do this, search engines will scan or crawl different websites to better understand the contents of the website. This helps them provide more relevant results to those who search for specific topics or keywords. 


Likewise, search engines will examine the site to determine how easy it is to navigate and read, and reward user-friendly sites that have higher rankings on the search engine results page.


SEO is the process that organizations go through to help ensure that their site ranks highly in search engines for relevant keywords and phrases.


There are many benefits of SEO for your business. By improving your SEO, you can work to increase your visibility in search engines. This helps you reach and engage more potential customers. By creating more focused and effective content with a focus on search engines (SEO), you can increase your chances of attracting more traffic from search engines and targeting.


And here I will explain the free SEO that most websites do through easy and easy steps to reach your site for the best performance and raise its rank in the search engines.


But there is SEO that is done for sites paid through advertisements, for example, or GUEST POST work on strong sites in return for raising your site’s rank among peers quickly, especially in light of the strong competition between sites.


Watch the following picture to see the difference?

See our search for the word SEO, and it appeared in the search result that the leading site for the word by advertising in return in Google, and therefore this site will occupy the vast majority of visitors who search for this word and thus raise the site’s rank among search engines.


About other sites, you will find that the first sites in the results are sites prepared for SEO with a high percentage, in addition to targeting this word in the article and all of this we will discuss later.


The idea is that SEO is the most important factor in improving the site’s ranking, which depends mainly on the quality of the content, which is the real criterion for the strength of the site in the search results, in addition to a strong and sound SEO of the site.


Why is SEO important for your website?

e millions of users per day in search of answers to their questions or solutions to their problems.

If you have a website, blog, or online store, SEO can help you get free targeted traffic to your site from search engines.


What is SEO and what is its benefit to improve your site for search engine SEO?

SEO is important for the following reasons:

  • The majority of search engine users (over 67% - see chart below) are more likely to click on one of the top 5 SERPS suggestions, i.e. the first 5 results that appear on the first page. To you or customers of your online store, your website must appear in one of the top five positions on the first page.
  • SEO is not just about search engines but about good SEO practices, improving user experience, and usability of your website. It is a powerful SEO factor.
  • Users trust search engines and the presence of your site in the top positions of the keywords targeted by visitors and searched by the user, which increases the confidence of the website among visitors and search engines. Trust of visitors.
  • Good SEO for social media promotion for your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
  • SEO is important to the smooth running of a large website. Websites with more than one author can benefit from SEO directly and indirectly. Their direct interest is to increase search engine traffic and their indirect interest is to have a common framework (checklists) to use before publishing content on the site.
  • Good SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and generate more sales.


After our definition of SEO and the idea of ​​it, we will now talk about knowing the basics of SEO for bloggers or how to prepare the Blogger blog to have high SEO before starting to write articles in it and what are the foundations of a successful article in terms of SEO to lead the search engine results in the topic of search that he talks about.


What is SEO and what is its benefit and what are the influencing factors to ensure strong SEO for your site?

Now that you know what SEO is and how it works, let me look at some of the factors that can affect your site's SEO ranking as well as the types of SEO, Google will never give up on the exact algorithm they use to rank sites. However, we have a good understanding of some of the factors that affect search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we'll discuss below.


1- Content or Content

Before we dive into some of them on and off-page SEO factors, let's talk about content. Content is effective in attracting search engines and helping your organization make connections with site visitors.


The more quality, relevant content you have on your site, the more likely search engines will rank your pages higher on the search engine results page. Likewise, the more engaging and effective the content on your site, the more likely it is that your visitors will spend some time on your website and possibly make a purchase or browse the site and see the content and stay longer on your site which reduces the bounce rate.


The secret to creating content that is optimized for both search engines and your human site visitors is to create a variety of different types of well-written pieces of content on topics that are most relevant to your audience. Here are some types of content you can focus on to help improve the presentation of your content and, in turn, your search engine rankings:

  • Articles in your blog on all aspects.
  • Social media content and explanation.
  • E-books and backgrounds for computers or mobiles.
  • Website directories and tutorials.
  • Video and audio recordings.


Another important thing to consider when creating content for your site is SEO keywords and phrases. These are the relevant words and phrases that a search engine user may type when searching for answers to his questions or related products and services and often find them at the bottom of the Google search page - see image -. When you create content around these keywords and phrases, you can improve your chances of ranking higher for these keywords on the search engine results page.


Another factor that can affect your content, and thus your site's ranking in search engines, is the maturity of your content. Refresh basically refers to the number of times new content is posted to your site. However, creating completely new content is not the only way to keep your content up to date. You can also update your content by updating articles with search engine updates, rewriting them to make them more effective, or adding new information and statistics over time.


Although creating content takes time and resources, it will pay off in the end.


Great, fresh content is preferred by search engines, as consumers or readers need high-quality content to better understand the value your blog or website can provide. Start by creating a few blog posts and working on building a page for your social media platform. Once you have a group of loyal fans and followers, your site can work on creating different types of media to attract new customers and engage them in writing for your site or as marketing agents for major companies.


So I always say that the content on the site is the king and it is the first basic pillar in building a successful site.


2- On-Page SEO

You make internal improvements in your site to enable your site to appear on the first page, for example, work on increasing the speed of the site - linking internal topics to each other - having your site responsive to mobile phones - using an SSL certificate and making quick links within your site and providing content Useful for the visitor and improve the titles of the pages or internal articles according to the target keywords .... etc.


These are things that you have complete control over, which means that you can work to improve these factors over time by following best practices for your site's SEO.


Here are some of the factors that improve search results for your site:

  1. Title Tag - The title tag on each page tells search engines what page it is about. This should be 60 characters or less, including both the keyword that the content focuses on and the name of your site if it is a brand. Otherwise, it is preferable to omit the site name from the article title to give scope for the full article title to appear.
  2. Meta Description or meta tag – The description tag on your website tells search engines about the content of each page. This is also used by visitors to understand what a page is and whether it is relevant to the content of their search. This should include your keyword, and also provide enough detail to tell the reader about encouraging them to click through to your site.
  3. Sub-headings – Sub-headings not only make your content easier to read for your visitors but can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand your site's content and tidy.
  4. Internal Links Creating internal links, or hyperlinks to other content on your site, can help search engines learn more about your site.
  5. Image Name and ALT Tags – If you are using images on your website or within your blog content, you will also need to include your keyword or phrase in the image name. This will help search engines better index your images, which may appear when users search for images for a particular keyword or phrase.
  6. When strategically placing SEO keywords and phrases on your pages, it is important to avoid over-optimization. Google and other search engines will penalize your page if you try to use keywords too many times throughout the content.
  7. While site content plays a vital role in your search engine rankings, it is also important to consider your site structure. You want to use a website design that makes it easy for search engines to scan or crawl your pages and content. Building internal links between your pages and creating a sitemap can help improve your site's crawl ability and give search engines a better understanding of your content.
  8. Another concern when it comes to your site structure is whether or not your website is mobile-friendly. Many consumers search for information and brands on their mobile devices. You need to ensure that these users can view, read and navigate through your website from their mobile devices. Not only does this affect the user experience, but it can also affect your SEO.