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what is the best seo company? how do you choose an SEO agency?

What is the best SEO company? You have probably heard about the benefits of SEO and realize the need for SEO services, and for a good SEO agency.

But if the SEO requirements are not professionally implemented on your company website, you will definitely not achieve the desired results, SEO can be very complicated for people who are new to the field of digital marketing.

If you are looking for a good SEO company, you have probably seen many names.

Although most of the SEO companies describe their services well on their site, it is still a bit difficult to understand exactly what the SEO company does, because most of the SEO companies in their explanations may use a phrase that you do not know its meaning, for this reason, we suggest that you read  what It is SEO  .

what is the best seo company
what is the best seo company


In this article we intend to answer the main questions in this regard:

  • What is an SEO company?
  • What do SEO companies do?
  • What SEO services should be included in an SEO contract?
  • How do you choose the right SEO agency?
  • And other questions that may come to your mind.


What is an SEO company?

A search engine optimization (SEO) company provides you with SEO services to help make your website more visible online. SEO or search engine optimization is a process in which changes are made to a website and its content to make website pages more attractive and accurate to search engines.

The better your website is optimized for search engines, especially Google, the higher the chances of your website pages getting in the search results. In other words, the site ranks higher in the search for keywords related to your business's products and services.

The most important benefit of using a SEO company is its experience in getting better ranking in search results, SEO experts know what to do with your website to increase traffic to search engines like Google and Bing.


SEO company hires experts in various fields in the field of website optimization, to offer you a wide range of SEO services, including website reviews and analysis, choosing the right SEO strategy for your website, as well as effective techniques and plans to aid your business goals.

The best SEO company treats your website like their own, this means that they make decisions about your SEO that will bring you the highest rate of return on investment.

SEO companies look at your site from different angles to ensure the best results for your search engine optimization (SEO) process.


What does an SEO company do for your website?

Many webmasters cannot understand the nature of SEO companies and ultimately believe that the experts of these companies cheat at work.

Taking advantage of reputable SEO agency services is very important, since 94% of online experiences start with search, and according to statistics, at least 47% of users only click on the first three search results in Google.


If you are interested, we at SEO Expert have used a valid path for a good SEO company, because in the online world, there are two types of SEO:

White hat SEO White hat SEO means  getting results through the right and legally permitted search engine optimization efforts and techniques.

Black hat SEO Black hat SEO is also called techniques that increase your site's ranking in improper and illegal ways. But the results will not be long in coming. These methods also cause serious damage to the site and such sites may be penalized by Google for a long time.


But what about White hat SEO? Google uses at least 250 factors to rank sites, the most important of which are:

  1. Site security.
  2. Mobile friendly website.
  3. Website loading speed.
  4. Use structured data.
  5. The quality of the content of the pages.
  6. The length of the content of the pages.
  7. Presence on social networks.
  8. Having high quality backlinks.
  9. Site improvement.

A good SEO company carefully considers these factors and works to improve them.


What should be included in the contract with SEO agency?

SEO companies use their services to implement SEO factors:

  1. Site structure analysis.
  2. Website content analysis, including conversion rate analysis.
  3. Improve the internal SEO of the site.
  4. External SEO analysis.
  5. Optimized site code.
  6. Website content improvement.
  7. Improving external SEO factors .

how do you choose an SEO agency
how do you choose an SEO agency


1. Site structure analysis

Although Google and other major search engines like Bing constantly state that a site’s content must be optimized for its users, but before the content is available to users, it must first be available to search engines and be evaluated. :

  • HTTP or HTTPS  : The presence of s at the end of HTTPS indicates that your site is secure. Even if the financial transaction does not take place on your site, you should try to secure it, because Google gives a good rating to such sites in the rating.
  • Launch Analytics  : We look to analyze site traffic. If you have not used Analytics before, we will install it on your site and use its data to check the source of the site's traffic. These results will help us perform better in SEO.
  • Robots.txt : The Robots.txt file is used to prevent URLs from being monitored and indexed for websites. The correct setting of this file is a Pro SEO service .
  • Site errors : These errors send signals to search engines that your site has paper credentials. Common errors include 404 errors, duplicate content, duplicate page titles, untitled pages, and prevent pages from being detected by robots.txt.
  • Index Status : Pages viewed and indexed by Google viewers are shown in search results, as a result, they should be of high quality that leads to higher rankings and more traffic for the site.
  • Sitemap : An XML sitemap contains a list of pages submitted to search engines for indexing.
  • Site loading speed : User experience is important to users' search engines and therefore should be given special attention. Site speed is one of the factors that must be improved to improve user experience.
  • Metadata : The presence of page titles, descriptions, and duplicate content has a negative impact on SEO and site rank in search results and reduces click rates. Improving metadata increases your chances of getting better rankings in search results.
  • Conversion rate : The Pro SEO team looks for problems in the user experience that have led to low site sales, for example, we will use A/B testing as well as relying on criteria to find the highest conversion rate for your site.


After eliminating the technical issues, we move on to the next step.


2. Content analysis

This is where the other SEO experts in our SEO team come in. At this point, the content of the site is carefully analyzed and a number of problems related to this part of the site emerge:

  • Compatibility with voice search.
  • Wrongly targeted keywords.
  • Poor content to rank.
  • Problems with duplicate content.
  • Invalid pages.
  • Is there a discrepancy in your contact information?
  • and other items.


Site content is one of the most important parts of the site that attract users to it and convert them into customers, so after getting an idea of ​​the current content of the site, we decided to structure the appropriate SEO strategy.

We also do a thorough keyword review to see the best chances of getting higher in Google search results as well as gaining more customers and traffic.


3. External SEO Analysis

Most of your site success happens through offsite SEO, including review sites , domain related blogs, and online directories. relevance.

The bad news in this situation is that if you receive a lot of negative reviews from users, regardless of the good or bad quality of your service you will get lower rankings.

So after doing a thorough research of your website, we pay attention to what other people say about you. This includes mentions of you on other sites. If we find negative reviews in this regard, we will show you how to respond to them so that we can change users' opinion about your website. your.


Our goal at SEO Pro is to create more credibility for you online so that users trust you more. To achieve this goal, we use the following tools:

  • Increased natural traffic (traffic from search results).
  • Customized content for your site.
  • Independent titles and descriptions for each of the Site's products and services.
  • Same contact information on all pages of the site.
  • Correct reviews with well-structured data.
  • List sites in reputable directories.
  • Mobile optimized version of the site.
  • Increase site authority.


You will definitely be surprised to see the results after performing the above procedures, because paying attention to these points will improve your presence on the Internet, look at the website of one of our clients after 100 days:

Pro SEO
Pro SEO

4. Optimization of site codes and structure

It is sometimes seen that your site code and architecture is in good shape and just needs to implement some SEO methods, to be realistic, because there is no perfect architecture and there are always little things to improve.

When you leave your site code and structure optimization to the Pro SEO Expert team, you can be sure that you leave that task to a team of experts and you can feel comfortable with it. In general, the most important things we do in this phase of SEO are:

  • Optimizing the navigation structure of site users to ensure that they find what users want.
  • Clear codes from add-ons to speed up site loading.
  • Bug fixes to improve Google software monitoring of the site.
  • Create a sitemap to find new web pages as quickly as possible by Google bots.
  • Adding internal links to pages to move users around the site as easily as possible.


5. Optimize page content

Content is king, this is not a one time process, content creation alone is not enough to skip landing pages this step.

To get more traffic to your site, as well as improve its ranking in search results, you need to create content regularly and update your website with new content. Pro SEO is doing the following in this direction:

  • Delete or rewrite duplicate content.
  • Use the right keywords in the page title to get better rankings.
  • Correct use of keywords and similar phrases in the landing pages of the site.
  • Create new landing pages to gain more users.
  • Add image and design to site pages to increase conversion rates as much as possible.


6. Maximizing the use of external SEO factors

The external SEO of the site is no less important than the internal SEO factors of the site, in this regard we do the following:

  • Use local SEO tactics  to rank your site according to relevant keywords.
  • Find directories related to your business and update your contact information there.
  • Find directories on the Internet to list your site information.
  • Submit content about your business's products and services to reputable websites.
  • Find blogs related to your business that are not from your competitors to write guest posts on their blog.
  • Earn backlinks from reputable websites to increase site authority.


7. Continuous analysis

Website optimization is more than just making these changes to the website, the process of making changes to the website is complete when accompanied by relevant data analysis.

What we do at a professional SEO expert is to follow the results, ongoing tests, perform tricks and repeat all of this permanently. In the process, we will take the following steps:

  • Check ratings, traffic and conversion rates on daily, weekly and monthly intervals.
  • Use this data to determine the best component for further improvement.


Should we hire an SEO company?

If you want to achieve any of the following goals, then you need to hire a SEO agency for your website without any hesitation, hiring a SEO company will achieve the following goals:

  • Business boom.
  • Increase site visits.
  • Get more clients.
  • Increase sales and revenue.
  • Make a difference between you and competing sites.
  • Ensure the success of your business in the future.
  • Overtake competitors in search results.


When do we need SEO services agency?

According to Google, whenever you feel the need to hire an SEO expert, it is best to do it as soon as possible, and one of the best times for an SEO company is when you are redesigning or planning to implement a new website. Your design is optimized for search engines from the start.

While great results can be obtained through SEO in times like these, this does not mean that older websites have no chance of success, these websites will require different SEO approaches.

You may also look for an SEO agency in cases where you experience a severe drop in traffic, this often happens when Google's algorithms change, and in such cases it is necessary to pay attention to the SEO strategy again to return the site's traffic to the previous state.


How do you find the best SEO company that fits your needs?

Collaborations with SEO companies are long term and you need to know who you are hiring right from the start, remember what we said about Black Hat SEO? Your chosen SEO company should not use such techniques in any way.

Not all SEO companies or content creators deliver on their promise of increased traffic, better rankings, and more sales. Avoid SEO companies that promise you:

  • Earn a good ranking in a short time.
  • Double the traffic in a short time.
  • Instant traffic increase.
  • Building a large number of backlinks.
  • SEO guarantee.
  • Set a specific date to reach the result.


If you are looking for such promises, you will find them easily, but do not doubt that you will regret concluding a contract with such companies very soon and after not reaching the desired results.


Black Hat SEO Tags

The presence of Black hat SEO is quite evident when the SEO company promises to increase your rank in a short period of time, these SEO companies use the following techniques:

  1. Buy a large amount of backlinks.
  2. Use computer programs to create hundreds of worthless pages.
  3. Use duplicate content copied from other sites.


We are not saying that these methods do not work at all, but often results are obtained. The problem is that this cat-and-mouse game with Google has no way out, and Google removes its influence after identifying any of these simulations, it is only a matter of time before Google knows the truth sooner or later.

If you have not used black hat search engine optimization techniques on your website, then follow the same procedure, but if you have used such techniques on the site, get help from a reputable SEO company to remove black hat effects on the site, you will not accept Google fines risk in any way.


What questions should we ask them before hiring an SEO company?

Before hiring an SEO company, take a look at the reviews they have received. If a lot of people have problems working with them, this company will fail. Pay close attention to the content of the websites of the SEO companies’ website pages.

Companies that have landing pages only to attract customers and no content from their blog experience are not very reliable.


Most of the websites with solid SEO training are white hat companies and are totally trustworthy. The following questions can also help you choose a good SEO company:

  • What is SEO Contract? What does it include and how does it end?
  • What is the contract termination process? Many SEO contracts do not have a specific section for their end.
  • How do we contact you? Set your expectations from the start so you don't get discouraged.
  • Do I have full access to the site and its analytics account? It helps to know who has access to the site.
  • Do I own my own website? Some SEO companies own the site as long as it is provided for free, so that if the contract is canceled, you have no right to own it. Strictly avoid such contracts.
  • Is there a guarantee for SEO? A good SEO company doesn't. It's impossible to guarantee work results due to the possibility of extensive changes to Google's algorithms as well as the different circumstances of each site. If you're talking to an SEO company that guarantees everything from the start, we highly recommend staying away from them.
  • Have you worked for sites similar to ours? This can be very critical at times, different companies have different SEO needs, this means that finding a really active SEO agency in your business can help you grow your site.
  • What are the optional options in the contract? How do I budget for SEO? It depends on your starting point, goals, level of competition and the capabilities of your business.
  • What are the costs of search engine optimization? At the time of the contract, specify what you want to spend and other additional costs you may have to pay in the future. Otherwise, after a few months of work, you will be faced with the phrase “You did not pay for this work”.
  • What are the current SEO techniques and how have these techniques changed over the past few years?
  • How long have you been working in SEO?
  • What reports will you give me during our contract?


What are the common misconceptions about SEO companies?

There is a lot of misinformation about search engine optimization (SEO) companies and relying on this information will lead to poor results.


The most common misconceptions about this are:

  1. SEO can be fully automated:  many SEO services have similar principles, but generally every business needs a dedicated SEO software, although it may do some things automatically, developing an SEO strategy is something that needs to be tailored is yours.
  2. The size of the SEO company indicates their credibility:   this may indicate that they are successful in some of their projects, but the percentage of all successful projects is more important.
  3. You can optimize a site's search engine once and that's it: SEO is by no means a one-time SEO, there are no specific SEO methods or formulas, an SEO expert has to implement, test, modify, and iterate.
  4. A beautiful site is indicative of a successful site:  Anyone who works in their basement can design a very beautiful site with a little effort, this does not mean that the owner of this website will be able to provide you with the right SEO campaigns and services.
  5. Nothing happens in the first month:   SEO takes time to implement and produce results, although you may see results from the first month, you need to prepare for a long time. The first few months are the time to implement the important basic steps, from now on, SEO techniques need to be implemented in the form of a strategy so that we can monitor the growth of the site.


Conclusion

Choosing a best SEO company is not something you want to do without getting bored and without reviewing all the SEO companies and making your own good choices. At the same time, it is not an option that you want to delay any further, the later you contact the SEO company, the more chances your competitors will rank up your website their in the best search results.

Set your goals, collect your suggestions from different SEO companies, and then choose the SEO company according to your needs. This way you can be sure that you made the best decision and you just have to wait until you see positive results.

At Pro SEO, we provide professional SEO services in cooperation with a SEO master company for different websites and they can respond to your SEO needs according to any type of site, all you have to do is contact us now and take advantage of our SEO tips for SEO with our experts.