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5 Techniques that Enhance Creativity in Projects

When you are interested in new possibilities and able to develop the creative process, you are more likely to keep your team or business ahead of the competition, and with the nature of the successive developments that the business sector is constantly witnessing, the success of entrepreneurs depends on the extent to which they use techniques that enhance creativity in their projects or business, and as is Famous There is nothing left to chance or luck; Every aspect of the projects, from the original idea to design and operation, requires the utmost care and preparation to ensure a great product.

Over the past few years, technology has changed the way we do business, the way we shop, and the way we live and work. Technology has become an integral part of life and business; Companies around the world are relying on emerging technologies to help improve their competitive advantage and drive growth.

Nowadays we cannot even think of doing business without the internet, video conferencing, project management applications, and other technologies. They are tech-savvy workers and are always up to date on recent trends to increase productivity and foster innovation.




Therefore, the “ Entrepreneurs ” website presents in the following lines techniques that enhance creativity in commercial projects, as follows:


5 techniques that boost creativity in projects

Regardless of the size of your company, new technologies have benefits that help you boost creativity and innovation, make more money and achieve the results that your customers demand with ease, and it is difficult to compete with companies that fully employ new technologies when your own business is lagging behind in their technology.


1- Brainstorming

According to several studies, the brainstorming technique enhances creativity and innovation in business projects, this technique leads to better teamwork and greater team cohesion, and this technique can also be used to help the team purchase and implement a business plan, or it can be used simply to build cohesion, which in turn can be That increases employee commitment.


2- Lateral thinking

Lateral thinking is one of the most important techniques that enhance the creative process in projects, and this technique includes problem-solving; Through a creative and indirect approach, there is a set of tools in lateral thinking that allows a person to use them to reach specific goals.


while lateral creative thinking helps in creating multiple, different, and unexpected solutions Oftentimes, this technique is also about being proactive in identifying assumptions and biases, and about using your own logic and insight to make appropriate decisions.


3- Brainwriting

In a brainwriting session, the group identifies the central problem or idea related to their project. Each participant then writes a list of potential ideas or solutions independently. This technique can help encourage individual participation. who feel less comfortable sharing their thoughts out loud.


Once participants have finished writing their ideas, the session moderator can collect and distribute the lists across the group. The receiving participants look at the list and come up with additional ideas, either developing initial ideas or writing unrelated ideas. Additionally, a time limit or a specific number of ideas may be set. Participants should write them down during each round, and eventually, the group can discuss these ideas together to determine the most viable solutions.


4- Storyboard

Teams often use storyboard technology to plan ad campaigns, video content, business proposals, or presentations. With this technology, participants create an outline of the project they are developing. This outline can contain both written and visual elements and does not need to be complete At this stage, this creativity technique also helps participants organize their ideas before they start producing.


5- figurative thinking

Of course, metaphors compare two or more things and can be literal or conceptual, for example, a map may be a metaphor for a place because it represents that place, and people can use metaphors to draw connections between concepts and generate ideas based on them, and they can also use them to make abstract concepts More realistic.