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The 18 best SEO tools to analyze and optimize your SEO

If you want to reach the top positions on search engines, you must put in place an effective natural referencing strategy .

Good positioning increases traffic to your website and improves your sales and conversions.

To optimize your content and improve your SEO, you must find strategic keywords and write qualitative texts. But how to analyze and optimize your natural referencing quickly and efficiently?

There are many tools to improve your SEO and help you perform better in the SERP (search engine result page). Here is our selection.

best seo tools to analyze
best seo tools to analyze : packs SEO

To know on which keywords to position yourself and what content to produce, carrying out an SEO semantic audit makes it possible to discover which are the most relevant queries to generate qualified traffic on your website. combines semantic SEO audit and content production in its “SEO Content Strategy” packs . The added value of the offer is to find the best opportunities for you through a selection of keywords resulting from the SEO audit.

Save time while gaining visibility on Google: you no longer need to find content topics and you no longer need to write them. Entrust these tasks to an SEO expert and a team of professional web writers and stay in control of your content strategy by focusing on your business.

2. Seo Hero Ninja

SEO Hero Ninja is a practical solution

if you want to quickly know the true position of your website on a specific keyword. This tool allows you to see if your site is indexed and present in the SERP. You can easily check the SEO impact of your latest blog post or article card.

It is a completely free tool with unlimited usage, which is a big plus. SEO Hero Ninja is useful for quickly checking your positioning on a given keyword, but to implement a real SEO strategy, you will need to use a more powerful tool.

Among the advantages of this software we can note:

  • Possibility to choose a geolocation and a language
  • Quick visualization of site positioning across multiple data centers
  • Overview of SERP results on each data center

3.  Yoast SEO

Yoast SEO is recognized as the best SEO tool for WordPress . It allows you to write your blog posts and check their optimization. It is a very popular and comprehensive extension that can guide you to optimize your website effectively. This tool allows you to do a regular analysis and provides suggestions for improvement for your SEO with:

  1. The designation of a keyword
  2. Improved article title and meta description
  3. An analysis of readability
  4. Content optimization with the insertion of inbound and outbound links
  5. Generating a sitemap.

Yoast Seo is a handy and free SEO tool that will help you improve your WordPress site's search engine rankings.

4. MyPoseo

MyPoseo is a SaaS solution (software hosted in a cloud), which allows you to track the position of keywords. You can thus check the ranking of the keywords that you have defined, daily, on the various search engines and not only Google.

It is also possible to conduct its SEO and SEA audit, which makes it particularly relevant for agencies.

The price:

The price starts at €9/month for the analysis of 75 keywords. Others going up to 79€ will allow you to expand the range of functionalities.

5. Majestic

Majestic is a benchmark in backlink analysis. It will allow you to know how many links and referring domains refer to your site, as well as your competitors. The real advantage of the tool is to let you know the quality of the backlinks you receive, thanks to its analysis of the power of the referring domains.

Among its strengths are:

  • The relevance of the tool
  • The presence of Trust Flow
  • Availability in French


However, this solution is not the most affordable. Majestic exists in several versions, the cheapest of which starts at €40/month. The price range extends up to 300€ depending on the op

6. Google Search Console

Search Console , offered free of charge by Google, is a great help for your SEO. It allows you to measure the performance of your site, to know the number of clicks on links from the American search engine, as well as the requests that have been carried out on your pages.

You can also verify that there is no indexing error and request a new exploration, if this is the case. It is also possible to know the referring domains, even if you will have no indication of their notoriety or their value.

Nevertheless, for a completely free tool, the Search Console does its job really well and remains a staple of SEO analysis.

7. OnCrawl

Oncrawl is what is called a semantic crawler. This SaaS software identifies the technical performance of your website, but also its quality in terms of SEO.

The price:

As far as prices are concerned, several formulas are offered ranging from €9.90 to €199/month

8. Cocolyze

Cocolyze is a sparkling and all-in-one tool, allowing you to conduct a complete SEO audit in a very simple way. From the URL of your website, Cocolyse takes care of performing a scan and providing you with key information such as:

  • Page analysis
  • Exploration analysis
  • Charging speed
  • Analyse SERP
  • Backlinks
  • Keyword relevance
  • Competitive SEO Tracking
  • Etc

Among the strengths of the solution, the pleasant design and the clarity of the reports presented is an undeniable plus. The suggestions provide a better understanding of the audit performed to help you achieve top positions on Google .

The price:

For the pricing it is possible to do a free trial for 15 days, without however accessing all the features and the report. Thereafter, the offers range from $19.48 to $197.53 /month.

9. SEMRush

SEMRush is one of the most popular tools when it comes to SEO . This ultra-complete software has powerful and very qualitative features.

SEMRush will allow you to:

  • Know your position and that of your competitors
  • Analyser vos backlinks
  • Find keyword ideas
  • Monitor Adwords campaigns
  • Mener des audits SEO
  • Etc

The price:

Of course, this has a cost. 3 formulas are available: from $99 to $299 per month.

10. Ubersuggest

Ubersuggest (now modestly named Neil Patel) is a useful keyword generator . It allows you to create a set of keywords from a single query. For this, it is based on Google's auto-suggestion.

It also provides suggestions for the different categories of the engine like Google Images, Google Shopping, Youtube and Google News.

Ubersuggest also allows you to know the web pages best positioned on the targeted keyword.

11. Yooda Insight

Yooda Insight is a benchmark French tool for performance measurement. Why ? Because it is based on data from Google France. Yooda Insight is also able to suggest keywords.

It will allow you to analyze the performance of your site very quickly or to carry out SEO audits.

The price:

In terms of price, Yooda is accessible free of charge for a limited number of results. To access and download all the data, it will cost €19 excl. VAT/month.

12. Seo Hero.Tech

SEO Hero.Tech is a free semantic analysis tool. If its interface leaves something to be desired, it is nevertheless very useful for identifying relevant expressions, allowing you to position yourself on a keyword.

Significant point, no registration is necessary to access this powerful tool that works in real time, with an always up-to-date semantic analysis.

SEO-Hero.Tech is extremely practical for obtaining detailed writing instructions and thus not missing out on important semantic expressions.

13. Ahrefs

Ahrefs is a paid and powerful tool that offers many practical features to optimize your SEO. In particular, it offers the possibility of creating advanced reports with precise data. You don't need to be an SEO professional to improve your website's ranking with this online tool.

In the program :

  • Optimizing your site with an audit
  • Competition analysis
  • Study what your customers are looking for with Keyword Explorer
  • Study of your positioning on search engines.

Ahrefs is one of the few SEO tools to analyze backlinks.

The price:

This powerful and powerful tool costs between $99 to $999 per month.

14. Semji

If you want a tool to effectively optimize your web content with real SEO expertise, Semji is a particularly powerful AI solution!

Semji is able to detect content that has the greatest SEO potential and suggest relevant keywords to improve your visibility on search engines. This tool helps you produce content adapted to your target and even suggests themes that generate a lot of traffic.

Semji is a powerful SEO tool that brings together all the essential Kpis on the dashboard. You even have the option to integrate data from the search console and Google Analytics.

The price:

The monthly subscription to Semji starts at 149€ and the professional version is 289€ per month.

15. Google Keyword planner

This is a free Google Ads keyword planner tool that can help improve your SEO performance. Google Keyword planner suggests the best keywords for you to perform your Google ads and effectively increase traffic to your website.

All you have to do is search for terms or expressions related to your theme for the SEO tool to make suggestions for relevant keywords.

Google Keyword planner allows you to establish a successful advertising strategy.

16. Answer the public

As its name suggests, this SEO tool helps you adapt your content to Internet users' searches. You can easily identify the keywords and phrases that your target audience types into search engines. These suggestions will allow you to create relevant and optimized content related to your activity to improve your SEO performance.

Answer the public is fun with its dynamic and easy to use interface.

The price:

You can do a few free searches a day, but it's a paid tool at $99 per month up to $199 for the expert version.

17. Dareboost

Dareboost is a French SEO tool capable of carrying out a complete audit of your website by analyzing its performance, speed, accessibility and level of security. It also allows you to analyze the performance of your site by comparing them with the competition.

This powerful and complete tool also offers you optimization advice to improve your visibility on search engines.

The price:

Creating a free account on Dareboost allows you to analyze 5 web pages per month. To obtain a complete audit and exploit the full potential of the tool, it is necessary to choose the paid version.

18. Woorank

To implement a successful marketing strategy, it is essential to know the SEO weak points of your website. Woorank allows you to calculate your site's SEO score to help you troubleshoot and improve your performance.

Here are the features of Woolank:

  • Detection of technical problems of the website
  • Detection of problems in the content
  • Inspection of internal links
  • Keyword search volume tracking
  • Competitor Keyword Analysis
  • Checks that web pages are readable and that the site is responsive.

The price:

This complete paid tool allows you to quickly and easily improve your natural referencing. The classic monthly subscription is €79.99 and the premium subscription is €199.99.


You now have all the best SEO tools at your disposal to improve your web content, the positioning of your website on the SERP and increase your traffic.

Improving your natural referencing takes time. To support you in the implementation of your content strategy, offers turnkey packs that include a semantic audit, content topics specific to your activity and the writing of your content, all optimized for SEO. and ready to be integrated (HTML formatting).

So do not hesitate any longer to give a boost to your natural referencing!

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