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The SEO friendly CMS is that friend who always has the right seats for concerts.

Even if you already have a way to get into the SERPs, opting for a solution with built-in SEO features increases your chances of landing the top spots. And therefore to be in front of the stage, ready to attract the attention of your star prospects!

However, among all the platforms on the market, which one to choose? Which CMS boosts your SEO? We bring you the answers in this article…

best CMS for SEO
best CMS for SEO

The elements to take into account when choosing an SEO friendly CMS

Your CMS is the bridge between search engines and your content. In other words, it must be solid! A CMS without the required SEO features may hinder the discovery of your pages by search engines (and therefore by your prospects).

Before choosing a solution, here are the elements that an SEO friendly CMS must absolutely include:

An intuitive user interface

A user-friendly interface is important for the user experience. Think about it, your team will need to use the CMS pretty much every day . They will need an ergonomic tool, which requires little technical know-how or training.

The objective is to be able to easily integrate all the best SEO practices on a daily basis, while facilitating the creation of traffic on your website.

To this end, opt for a system that allows your developers to code in their preferred programming language, or choose a turnkey solution if your collaborators do not have HTML knowledge.

The scalability of the SEO CMS

Google and its algorithms… It's quite a story! For decades, the Mountain View firm has been developing its artificial intelligence to improve the quality and relevance of its results.

Website managers must constantly adapt to new rules. So, you might as well choose a flexible CMS, which will allow you to follow SEO trends.

Besides, you have to prepare for the new formats. Today you have to think about Virtual Reality, Augmented Reality and smart speakers. Be sure to choose a CMS solution that can support these emerging channels.

Synchronization with your third-party applications

Who says CMS SEO, says a tool capable of easily integrating into your marketing applications! Your marketing automation platform, your emailing tool, your business intelligence solution, Google Analytics, your CRM… For effective SEO, you must interconnect your different applications.

Choose a CMS that has either extensions or powerful APIs allowing synchronization and connection to all your tools.

On-page SEO features

On -page SEO allows you to control the content of your page and structure it, to optimize the way it appears in the results. When these elements are not explicitly defined, search engines fill in the blanks. And this is not always very relevant!

Natively or via plugins, make sure that the selected CMS offers the possibility to:

  1. Edit title and metadata.
  2. Customize title tags.
  3. Optimize image and media SEO.
  4. Create your own URLs.
  5. Manage redirects.

Website crawling and indexing management

Your website probably contains pages that you do not want to appear in search results. This can be past event landing pages or internal resources. An SEO friendly CMS should give you the power to control what is available for crawling and indexing.

Before choosing your tool, look for options like:

  1. The automatic creation of a sitemap.
  2. A Noindex directive for pages.
  3. Canonical tags for duplicate content control.
  4. Control of 301 redirects and other status codes.
  5. Like on-page SEO criteria, these features can be native or added via an extension.

Schema markup support

Schema markup, better known as "structured data", is a code to be placed on a web page to summarize the main points of the content. These additional tags help search engines better understand the topic. With this structured data, your content is eligible for featured snippets or Google position 0, which improves your visibility, as well as the click-through rate.

An SEO friendly CMS facilitates the implementation of the schema markup. However, also remember to check that it offers this functionality on each page and that the code is correctly placed in the head tag, especially when the data is filled in automatically.

An analytical tool… or the possibility of integrating your own

CMSs offer built-in analytics tools that allow you to regularly measure the performance of your SEO efforts. The most complete platforms will allow you to follow:

  1. Organic traffic.
  2. Keyword performance.
  3. Page performance.
  4. Les leads.
  5. Bounce rates.
  6. Inbound links.
  7. Duplicate content.

Alternatively, you should be able to install your favorite analytics tools as additional plugins.

Fast page loading

You certainly know it: the speed of your pages influences your positioning in search engines. A CMS with poorly written code or unoptimized images can slow down the loading of your content and therefore affect your ranking.

Make sure that the solution chosen allows you to take measures to reduce the display processes and manage the speed of your site well.

Navigation optimization

The more you can personalize your website, the more opportunities you have to optimize your visitors' experience. However, the duration of the visit, as well as the number of pages visited, influence your SEO. These criteria, which are part of Google's famous Core web Vitals, are essential to place you in pole position.

The same goes for viewing on mobile! An SEO friendly CMS adapts perfectly to smartphones and helps you optimize navigation on small screens.

6 SEO friendly CMS to discover

Now that you know what you are looking for, here are 6 SEO-friendly CMS:

1. Magento, an overpowered CMS

Let's start with one of the most powerful CMS on the market: Magento . Used by very large companies such as Nike, Christian Louboutin, Coca-Cola, Jaguar, Zadig and Voltaire, Burger King, Pierre Fabre and Seat, this open-source solution is 100% customizable, flexible and scalable. Everything you need to improve your natural referencing and quickly gain places in search engines.

Among the strong features of this pro SEO CMS, you will find:

  • The easy addition of meta-descriptions on all your product pages.
  • Alt text optimization of product images.
  • The automatic creation of a well-structured (but editable) sitemap.
  • Customizable navigation menus for effective on-page SEO and a better customer experience.
  • Creating canonical URLs to avoid duplicate content.
  • Automatic filling of structured data.
  • The complete and detailed configuration of your order, account, shopping cart and administration pages (with the possibility of switching them to “nofollow”).
  • The ability to create carousels of product recommendations and other content designed to retain visitors (an important SEO factor).
  • The automatic addition of an SSL certificate for pages containing personal data and sensitive information.

2. Joomla, the SEO-friendly CMS for everyone

Joomla is one of the most popular CMS for its performance in terms of speed and user experience. Without needing to install extensions, you can:

  • Write meta descriptions and titles.
  • Enable gzip compression.
  • Change how your URLs are generated.
  • Structure your content for Google snippets.
  • Create an XML sitemap.
  • Set up redirects.
  • Cache pages on your site to improve performance.
  • Designate canonical URLs to help search engines locate the most relevant version of a page.
  • Joomla is a benchmark SEO friendly CMS!

3. Shopify, a turnkey CMS to get started

A turnkey platform for beginners, Shopify is aimed at professionals who want to launch an e-commerce with few products. In terms of SEO features, this CMS allows you to:

  • Target keywords.
  • Add alt text to media.
  • Optimize the structure of your website.
  • Create redirects and XML sitemaps.
  • Manage canonical URLs.
  • Additionally, Shopify has a partnership with CDN provider Cloudflare to improve page load times. And if you want to go beyond the native SEO options, you have plenty of plugins to improve your sitemap, fix bugs, strengthen structured data, optimize local SEO, and more.

4. Drupal, le CMS SEO des experts

If you have coding experience, Drupal is the SEO CMS for you! Especially since it is fully customizable, allowing you to optimize all the elements of the Core web Vitals and structure it according to your keyword strategy.

Another advantage of Drupal: the loading speed of your pages! All elements are automatically cached, which improves the display time of the content.

Finally, this CMS offers multiple extensions to optimize your natural referencing and:

  • Establish analysis reports of your positioning.
  • Add rich data to your content.
  • Customize your URLs.
  • Manage redirects.
  • Create perfectly structured sitemaps.
  • Optimize image and media referencing.

5. WordPress, the famous CMS

WordPress remains the best known CMS on the market today. Whether you have a blog, a showcase site or an e-commerce, this solution is totally SEO friendly.

Natively, WordPress has many options for:

  • Edit your URLs.
  • Generate XML sitemaps.
  • Boost page loading speed.
  • Minimize images.
  • Generate analysis reports on your SEO strategy.
  • Create one or more sitemaps in one click.
  • Improve the readability of your content.
  • Customize the robot.txt and more generally all site files.

But it is possible to add plugins to go even further! For support, call on a freelance WordPress developer on!

6. Prestashop, the French SEO CMS

Dedicated specifically to e-commerce sites, Prestashop is a 100% French SEO friendly CMS.

If it is possible to configure your basic SEO elements directly via the interface, you can go further with plugins like SEO Manager.

The latter allows you to automatically generate metadata for product, supplier, brand and category pages. It also inserts your keywords into general tags. A real time saver for those who manage an online store with hundreds of references.

Our tip for choosing the best SEO CMS

Opting for an SEO friendly CMS is not enough to improve your SEO. Once the technical side has been implemented, also think about your content strategy, from its creation to its distribution, to ensure optimal visibility.